Use of social media applications for supporting new product development processes in multinational corporations
Year of publication: |
July 2017
|
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Authors: | Bashir, Naheed ; Papamichail, Nadia ; Malik, Khaleel |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 120.2017, p. 176-183
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Subject: | FMCG | MNCs | New product development (NPD) | Social media | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Social Web | Social web | Innovation | Innovationsmanagement | Innovation management | Online-Marketing | Internet marketing |
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