Developing Marketing Decision Support Systems Development for Service Companies

Discusses the findings of research into the development of marketing decision support systems. States that MDSS represents a break with traditional, more rigid management information systems development, offering a developmental approach. Offers a framework for MDSS development together with possible applications for such support systems, based on case study analysis.

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Year of publication:	1990
Authors:	Greco, Alan J. ; Hogue, Jack T.
Published in:	Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 4.1990, 1, p. 21-30
Publisher:	MCB UP Ltd
Subject:	Decision‐support systems \| management information systems \| Marketing decision making

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000002501 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014905736