Developing multi-dimensional green value : extending Social Exchange Theory to explore customers’ purchase intention in green hotels ; evidence from Korea
Year of publication: |
2015
|
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Authors: | Jiang, Yang ; Kim, Youngtae |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 2, p. 308-334
|
Subject: | Eco-friendly attitude | Environmental concern | Green hotel | Green hotel purchase intention | Green value | Social exchange theory | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Südkorea | South Korea | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Austauschtheorie |
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