Consequences of "greenwashing" : consumers' reactions to hotels' green initiatives
Year of publication: |
2015
|
---|---|
Authors: | Rahman, Imran ; Park, Jeongdoo ; Chi, Christina Geng-qing |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 27.2015, 6, p. 1054-1081
|
Subject: | Sustainability | Environmental concerns | Corporate social responsibility | Green hotel | Greenwashing | Skepticism | Corporate Social Responsibility | Hotellerie | Hotel industry | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Green marketing |
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