Developing online customer satisfaction strategic maps : with Iranian online retailing case studies
Year of publication: |
2012
|
---|---|
Authors: | Tabaei, Zahra ; Fathian, Mohammad |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 1, p. 87-112
|
Subject: | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Iran |
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