Measuring and analysing customer satisfaction with multi-criteria satisfaction analysis (MUSA) model : an electronic retailing case study
Year of publication: |
2014
|
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Authors: | Tabaei, Zahra ; Fathian, Mohammad |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 15.2014, 2, p. 189-204
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Subject: | customer satisfaction | electronic commerce | MUSA model | satisfaction function | improvement map | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction |
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