Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Annye Braca, Pierpaolo Dondio
Year of publication: |
2023
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Authors: | Braca, Annye ; Dondio, Pierpaolo |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2023.2023, 3, p. 369-412
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Subject: | Influence | Propaganda | Digital marketing | Attitudes | Rhetorical devices | Cognitive bias | Persuasion techniques | Decision-making | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Online-Marketing | Internet marketing | Entscheidung | Decision | Werbung | Advertising | Marketingmanagement | Marketing management |
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