Developing qualitative propositions in sales research : existing approaches and a new multiphasic technique
Jeff S. Johnson
| Year of publication: |
2020
|
|---|---|
| Authors: | Johnson, Jeff S. |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 40.2020, 1, p. 19-24
|
| Subject: | multiphasic design | proposition guidelines | proposition-making techniques | qualitative propositions | sales research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2019.1604143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200904