Qualitative sales research : an exposition of grounded theory
Jeff S. Johnson
| Year of publication: |
2015
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|---|---|
| Authors: | Johnson, Jeff S. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 3, p. 262-273
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| Subject: | qualitative methodology | grounded theory | theoretical development | salesperson | sales management | Grounded Theory | Grounded theory | Verkauf | Selling | Verkaufspersonal | Salespeople | Qualitative Methode | Qualitative method | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011374653