DEVELOPMENT - Design Brings Innovation to the Base of the Pyramid - In Brazil, nearly half the population earns less than $325 a month and lives in rural areas or urban shantytowns. Despite this reality, Brazilian companies tend to ignore the poor as consumers, focusing their efforts on the haves. One company, however, saw possibility in the "bottom of the pyramid (BOP)" and devised a way to serve ...
Year of publication: |
2009
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Authors: | dos Santos, Aguinaldo ; Krämer, Aline ; Vezzoli, Carlo |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 20.2009, 2, p. 78-85
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