Low-income consumers as a source of innovation : insights from idea competitions in Brazilian low-income communities
Aline Krämer
| Year of publication: |
2015
|
|---|---|
| Authors: | Krämer, Aline |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Niedrigeinkommen | Low income | Open Innovation | Open innovation | Kundenintegration | Customer integration | Kreativitätstechnik | Creativity technique | Lead-Markt | Lead market | Brasilien | Brazil | Entwicklungsländer | Developing countries | Bevölkerungsgruppe | Einbindung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 364 S. Ill., graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: München, Techn. Univ., Diss., 2014 |
| ISBN: | 3-658-08929-6 ; 978-3-658-08929-0 ; 978-3-658-08930-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010493593