Development of a brand extension decision-making model for professional sport teams
Year of publication: |
2012
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Authors: | Walsh, Patrick ; Lee, Seungbum |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 21.2012, 4, p. 232-242
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Subject: | Profisport | Professional sports | Markentransfer | Brand extension | Entscheidungstheorie | Decision theory |
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