Die Nivea-Strategie : Erfolgsfaktoren von Markentransfers am Beispiel des FC Bayern München ; eine empirische Studie
Huber, F., Regier, S., Daniels, J.
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Huber, Frank ; Regier, Stefanie ; Daniels, Jens |
| Publisher: |
Mainz : Center of Market-Oriented Product Management and Production Management |
| Subject: | FC Bayern München AG | Fußball | Football | Profisport | Professional sports | Markenführung | Brand management | Markentransfer | Brand extension | Erfolgsfaktor | Success factor | Deutschland | Germany | Unternehmen |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [deposit.dnb.de] |
| Extent: | VI, 76 Bl. graph. Darst. |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| ISBN: | 978-3-938879-26-9 ; 3-938879-26-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003566227