Development of a market orientation research agenda for the nonprofit sector
Year of publication: |
2013
|
---|---|
Authors: | Chad, Paul ; Kyriazis, Elias ; Motion, Judy |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 25.2013, 1, p. 1-27
|
Subject: | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management |
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