Development of a resource-based model of market segmentation
Year of publication: |
2006
|
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Authors: | Sausen, Karsten |
Subject: | Schweiz | Marktsegmentierung | Erfolgsfaktor | Wettbewerbsvorteil | Ressourcenmanagement | Umfrage |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | X, 341 S. : Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2006 |
Classification: | Marketing |
Source: |
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Development of a resource-based model of market segmentation
Sausen, Karsten, (2006)
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Adolphs, Kai, (2004)
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Vukelic, Sascha, (2000)
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Proceedings of SIG Market Segmentation Research Seminar : Warwick Business School, 29th June 2004
Sausen, Karsten, (2004)
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Development of a resource-based model of market segmentation
Sausen, Karsten, (2006)
-
Sausen, Karsten, (2009)
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