Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Year of publication: |
2020
|
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Authors: | Saroha, Rituraj ; Diwan, Saloni Pawan |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 8, p. 659-680
|
Subject: | Customer Loyalty | Indian Telecom Sector | Net Promoter Scores | Structural Equation Modelling | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Indien | India | Telekommunikationssektor | Telecommunications industry | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Telekommunikation | Telecommunications |
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