Development of B2B marketing theory
Year of publication: |
2013
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Authors: | Hadjikhani, Amjad ; LaPlaca, Peter J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 3, p. 294-305
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Subject: | John Wanamaker | Marketingtheorie | Marketing theory | B-to-B-Marketing | Business-to-business marketing | Ökonomische Ideengeschichte | History of economic thought | Austauschtheorie | Social exchange theory | Verhalten | Behaviour | Theorie | Theory |
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