Development of brand equity: evaluation of four alternative models
Year of publication: |
2010
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Authors: | Ha, Hong-Youl ; Janda, Swinder ; Muthaly, Siva |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 30.2010, 6, p. 911-929
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Saved in:
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