Development of marketing‐driven measure of risk perception
Year of publication: |
2011
|
---|---|
Authors: | Singh, Ranjit ; Bhowal, Amalesh |
Published in: |
The Journal of Risk Finance. - Emerald Group Publishing Limited, ISSN 2331-2947, ZDB-ID 2048922-5. - Vol. 12.2011, 2, p. 140-152
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Employee behaviour | Shares | Risk assessment | Marketing mix | Equity capital |
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