Development of services in industrial markets : a process driven by customer value
Miia Kankaanpää; Hannu Seristö
| Year of publication: |
2000
|
|---|---|
| Authors: | Kankaanpää, Miia ; Seristö, Hannu |
| Publisher: |
Helsinki : Helsinki School of Economics and Business Administration |
| Subject: | Kundenwert | Customer value | Dienstleistungssektor | Service industry | B-to-B-Marketing | Business-to-business marketing |
| Extent: | 25 S |
|---|---|
| Series: | Working papers / W / Helsinki School of Economics and Business Administration. - Helsinki, ISSN 1235-5674, ZDB-ID 2540746-6. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 24 - 25 |
| ISBN: | 951-791-479-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
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