Development of the generation 50plus : effects on retail marketing
Kristin Klebl
| Year of publication: |
2007
|
|---|---|
| Authors: | Klebl, Kristin |
| Publisher: |
Saarbrücken : Müller |
| Subject: | Älterer Mensch | Zielgruppe | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 62 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8364-0743-4 ; 3-8364-0743-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908768