Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Caroline Ardelet
| Year of publication: |
2020
|
|---|---|
| Authors: | Ardelet, Caroline |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 2, p. 166-185
|
| Subject: | body | gyro marketing | internet | Mobile | perspective | position | tilt angle | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Internet | Werbung | Advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1497679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203404