Diagnosing customer comparisons of competitors' marketing mix strategies
Year of publication: |
1994
|
---|---|
Authors: | Woodside, Arch G. ; Wilson, Elizabeth J. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 133-144
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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