Diagnosing the product portfolio
George S. Day
| Year of publication: |
1979
|
|---|---|
| Authors: | Day, George S. |
| Published in: |
Business policy and strategy : selected readings. - Austin, Texas : Lone Star Publ., ISBN 0-914872-12-5. - 1979, p. 296-316
|
| Subject: | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 41.1977,2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002061416