Dialogkommunikation im Relationship Marketing : Kosten-Nutzen-Analyse zur Steuerung von Interaktionsbeziehungen
Andreas Lischka
| Year of publication: |
2000
|
|---|---|
| Authors: | Lischka, Andreas |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Lieferantenmanagement | Supplier relationship management | Kommunikation | Communication | Vertriebskosten | Distribution costs | Kosten-Nutzen-Analyse | Cost-benefit analysis | Theorie | Theory | Kundenmanagement | Beziehungsmanagement | Wirtschaftlichkeitsrechnung | Unternehmen | Dialog |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 267 S graph. Darst |
|---|---|
| Series: | Basler Schriften zum Marketing. - Wiesbaden : Springer Gabler, ISSN 2627-8464, ZDB-ID 1447426-8. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Basel, Univ., Diss., 1999 |
| Notes: | Literaturangaben |
| ISBN: | 3-409-11632-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001459427