Dialogmarketing international: übergreifende Trends aus Konsumentensicht
Anita Petersen
| Year of publication: |
2005
|
|---|---|
| Authors: | Petersen, Anita |
| Published in: |
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten. - Wiesbaden : Gabler, ISBN 3-409-14239-8. - 2005, p. 167-191
|
| Subject: | Direktmarketing | Direct marketing | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Vergleich | Comparison | Europa | Europe | USA | United States |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003149900