Dictionary of marketing and advertising
Jerry M. Rosenberg
| Year of publication: |
1995
|
|---|---|
| Authors: | Rosenberg, Jerry M. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketing | Wörterbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 371 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | English |
| ISBN: | 0-471-02503-8 ; 0-471-02502-X |
| Source: |
Persistent link: https://www.econbiz.de/10004255156