Dictionary of marketing communications
Norman A. Govoni
| Year of publication: |
c2004
|
|---|---|
| Authors: | Govoni, Norman A. P. |
| Publisher: |
Thousand Oaks, Calif. : Sage |
| Subject: | Marketingmanagement | Marketing management | Marketing |
| Description of contents: |
Cover -- Contents -- Preface -- A -- B -- C -- D -- E -- F -- G -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z -- Resources -- About the Author.
|
| Extent: | v, 249 p. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 245-247). |
| ISBN: | 978-1-4522-6295-6 ; 978-0-7619-2770-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012692108