Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Year of publication: |
2023
|
---|---|
Authors: | Sharma, Meenakshi ; Painuly, Pramod Kumar |
Published in: |
Sustainable marketing, branding, and reputation management : strategies for a greener future. - Hershey, PA : IGI Global, ISBN 979-8-3693-0019-0. - 2023, p. 522-537
|
Subject: | Online-Handel | Online retailing | Marketing | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic | Coronavirus |
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