Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Alternative title: | Die Eins-zu-eins-Zukunft Die Eins-zu-eins-Zukunft The one to one future <dt.> |
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Year of publication: |
1994
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Authors: | Peppers, Don ; Rogers, Martha |
Publisher: |
Freiburg i. Br. : Haufe |
Subject: | Kundenorientierung | Marketingmanagement |
Description of contents: | Table of Contents [gbv.de] |
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Chinese perceptions of marketing and relationship building in the sale of machinery in China
MacGuinness, Norman, (1989)
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What are your customers looking for?
Pelsmacker, Patrick de, (1992)
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard, (1995)
- More ...
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Return on customer : creating maximum value from your scarcest resource
Peppers, Don, (2005)
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Does the SFS sales team deserve an ehtics reprimand or a clean bill of health?
Peppers, Don, (2009)
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Do you want to keep your customers forever?
Pine, B. Joseph, (2009)
- More ...