Return on customer : creating maximum value from your scarcest resource
Don Peppers and Martha Rogers
| Year of publication: |
2005 ; 1. ed.
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Publisher: |
New York, NY [u.a.] : Doubleday/Currency |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 296 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-385-51030-6 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003155158