Return on customer : creating maximum value from your scarcest resource
Year of publication: |
2005 ; 1. ed.
|
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Authors: | Peppers, Don ; Rogers, Martha |
Publisher: |
New York, NY [u.a.] : Doubleday/Currency |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenmanagement |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | VIII, 296 S graph. Darst |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-385-51030-6 |
Classification: | Marketing ; Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
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