Die Bedeutung von Inhibitoren im Adoptionsprozess technologiebasierter Self-Service-Innovationen
Year of publication: |
2003
|
---|---|
Authors: | Harms, Ann-Kathrin |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 25.2003, 4, p. 257-272
|
Subject: | Selbstbedienung | Self-service | Electronic Banking | Electronic banking | Technischer Fortschritt | Technological change | Konsumentenverhalten | Consumer behaviour |
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