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The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Stucture, and their Interrelations
Strebinger, Andreas, (2006)
Does it really pay to be the most hated company in the country? : on the odd triangle of customer satisfaction, market share, and stock return
Strebinger, Andreas, (2014)
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy