Die Botschaft des Zauberlehrlings : die Magie der Marke Harry Potter
Alternative title: | Wizard! <dt.> |
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Year of publication: |
2005
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Authors: | Brown, Stephen |
Publisher: |
München [u.a.] : Hanser |
Subject: | Potter, Harry | Marke |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Wizard! : Harry Potter's brand magic
Brown, Stephen, (2005)
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Ind, Nicholas, (1997)
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
Bruhn, Manfred, (1997)
- More ...
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Figuratively speaking : of metaphor, simile and metonymy in marketing thought
Brown, Stephen, (2018)
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An embodied approach to consumer experiences: the Hollister brandscape
Stevens, Lorna, (2019)
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Putting Paris into practice: Foreign aid, national ownership, and donor alignment in Mali and Ghana
Brown, Stephen, (2016)
- More ...