Die Direktbankinnovation
Year of publication: |
1998
|
---|---|
Authors: | Neuberger, Doris |
Other Persons: | Lehmann, Erik (contributor) |
Published in: |
Kredit und Kapital. - Berlin : Duncker & Humblot, ISSN 0023-4591, ZDB-ID 3269-4. - Vol. 31.1998, 3, p. 343-369
|
Subject: | Bank | Direktmarketing | Direct marketing | Bankmarketing | Bank marketing | Monopolistischer Wettbewerb | Monopolistic competition | Theorie | Theory | Deutschland | Germany |
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