Die Durchbrechung des Alterstabus : qualitative Marktforschung auf der Spur zu einer "schwierigen Zielgruppe"
Lisa Neundorfer
| Year of publication: |
2008
|
|---|---|
| Authors: | Neundorfer, Lisa |
| Published in: |
Jahrbuch Seniorenmarketing. - Frankfurt am Main : Deutscher Fachverlag, ISSN 1437-8744, ZDB-ID 2216763-8. - Vol. 3.2008/09, p. 99-117
|
| Subject: | Marktforschung | Market research | Ältere Menschen | Elderly people | Zielgruppe | Target group | Sozialpsychologie | Social psychology | Marketingmanagement | Marketing management | Werbepsychologie | Psychology of advertising |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003714826