Extent:
XX, 229 S. : Ill., graph. Darst.
Series:
Schriften zu Marketing und Management. - Frankfurt, M. ; Berlin ; Bern [u.a.] ; Wien : Lang, ISSN 0176-2729. - Vol. 45
Type of publication: Book / Working Paper
Type of publication (narrower categories): Dissertation u.a. Prüfungsschriften
Language: German
Thesis:
Zugl.: Münster (Westfalen), Univ., Diss., 2001
ISBN: 3-631-39428-4
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004460636