Die Garantie als Marketinginstrument in der Automobilindustrie
Jörg Richter
| Year of publication: |
1997
|
|---|---|
| Authors: | Richter, Jörg |
| Publisher: |
Münster [u.a.] : Lit |
| Subject: | Kfz-Industrie | Automotive industry | Produkthaftung | Product liability | Marketingmanagement | Marketing management | Deutschland | Germany | Mängelhaftung | Garantie | Kundenmanagement | Kraftfahrzeugindustrie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | VI, 67, A34 S Ill., graph. Darst 21 cm |
|---|---|
| Series: | Schriften zur Automobilwirtschaft. - Münster [u.a.] : Lit, ZDB-ID 1401149-9. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bielefeld, Univ., Diplomarbeit, 1996 |
| ISBN: | 3-8258-2934-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013421246