Die Geld-zurück-Garantie : mehr als nur ein Qualitätsindikator?
Year of publication: |
2011
|
---|---|
Authors: | Vieth, Matthias ; Eisenbeiß, Maik |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 81.2011, 12, p. 1285-1323
|
Subject: | Verkaufsförderung | Sales promotion | Garantie | Warranty | Geld | Money | Rückzahlung | Repayment | Qualitätsmanagement | Quality management | Konsumentenverhalten | Consumer behaviour |
-
Consumer perceptions of extended warranties
Maronick, Thomas J., (2007)
-
Unfair advertising and sales promotion : consumers' perception
Khatri, P. V., (2013)
-
Selling with money-back guarantees: the impact on prices, quantities, and retail profitability
Akçay, Yalçın, (2013)
- More ...
-
Money-back guarantees—more than just a quality indicator?
Vieth, Matthias, (2011)
-
Positionierung von Business Schools in Deutschland mit Co-plot
Vieth, Matthias, (2004)
-
A critical analysis of the co-plot method
Hammer, Andreas, (2005)
- More ...