Die inneren Bilder der Konsumenten : Messung, Verhaltenswirkung, Konsequenzen für d. Marketing
Year of publication: |
1986
|
---|---|
Authors: | Kroeber-Riel, Werner |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 8.1986, 2, p. 81-96
|
Subject: | Werbepsychologie | Psychology of advertising |
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