Die Integration von Marketing- und Logistik-Kooperationen durch Collaborative Planning, Forecasting and Replenishment (CPFR)
Year of publication: |
2003
|
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Authors: | Bauer, Hans H. ; Görtz, Gunnar |
Published in: |
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade. - Frankfurt a. M. : Dt. Fachverl., ISBN 3-87150-830-6. - 2003, p. 353-366
|
Subject: | Efficient Consumer Response | Efficient consumer response | Category Management | Category management | Lieferantenmanagement | Supplier relationship management | Logistik | Logistics | Unternehmenskooperation | Inter-firm cooperation |
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