Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Sarah Antwerpes
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Antwerpes, Sarah |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Barack Obama | Markenführung | Brand management | Markenimage | Brand image | Erfolgsfaktor | Success factor | Wahlkampf | Electoral campaign | Präsidentschaftswahl | Presidential election | Marketingmanagement | Marketing management | Theorie | Theory | USA | United States | Markenpolitik | Leitbild |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 101 S. Ill. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [87] - 101 |
| ISBN: | 978-3-8349-2571-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008824236