Die Marketing-Gleichung : Einführung in das prozess- und wertorientierte Marketingmanagement
Dirk Lippold
| Year of publication: |
2015 ; 2., vollst. überarb. und erw. Aufl.
|
|---|---|
| Authors: | Lippold, Dirk |
| Publisher: |
Berlin [u.a.] : de Gruyter Oldenbourg |
| Subject: | Marketingmanagement | Marketing management | Prozessmanagement | Business process management | Marketing | Wertorientiertes Management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | XVI, 534 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [507] - 519 201505 |
| ISBN: | 978-3-11-042681-6 ; 3-11-042681-1 ; 978-3-11-043790-4 ; 978-3-11-043976-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011280886