Die Marketingforschung als Quelle der Inspiration für das Personalmanagement?
Year of publication: |
2023
|
---|---|
Authors: | Mühlfeld-Kerstan, Katrin |
Published in: |
Marketing und Innovation in disruptiven Zeiten. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-38572-9. - 2023, p. 229-245
|
Subject: | Marketing | Personalmanagement | Human Resource Management | Vergleich | Comparison | Markenführung | Brand management | Personalmarketing | HR marketing |
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