Die Messung der Effizienz des Absatzkanals im Investitionsgüterbereich
von Meng Wei
| Year of publication: |
1993
|
|---|---|
| Authors: | Meng Wei |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Effizienz | Efficiency | Theorie | Theory | Marketingmanagement | Marketing management |
| Extent: | 185 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Darmstadt, Techn. Hochsch., Diss., 1993 |
| Notes: | Literaturverz. S. 158 - 177 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000920032