Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
hrsg. von Cornelia Zanger und Kai-Michael Griese
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Zanger, Cornelia (ed.) ; Griese, Kai-Michael (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | Beziehungsmarketing | Relationship marketing | Kinder | Children | Jugendliche | Youth | Zielgruppe | Target group | Marketingmanagement | Marketing management | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Deutschland | Germany | Marketing | Kind | Jugend |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 420 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Festschrift ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Enth. 24 Beitr. - Literaturangaben |
| ISBN: | 3-8006-2582-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001494514