Die optimale Kompensationshöhe nach einer Beschwerde
Jana Gäthke
| Year of publication: |
2013
|
|---|---|
| Authors: | Gäthke, Jana |
| Publisher: |
Hamburg : Kovac̆ |
| Subject: | Beschwerdemanagement | Complaint management | Kompensationsmaßnahme | Compensation measures | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Unternehmen | Reklamation | Kompensation | Servicepolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | XLVI, 222 S. Ill. 210 mm x 148 mm, 367 g |
|---|---|
| Series: | Schriftenreihe innovatives Dienstleistungsmanagement. - Hamburg : Kovač, ISSN 1439-7625, ZDB-ID 2054639-7. - Vol. 37 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Eichstätt-Ingolstadt, Kathol. Univ., Diss., 2013 |
| Notes: | 201311 |
| ISBN: | 978-3-8300-7505-9 ; 3-8300-7505-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013430887