Die Preispolitik im After Sales Service
Werner Pepels
| Year of publication: |
2014
|
|---|---|
| Authors: | Pepels, Werner |
| Published in: |
Instrumente zur Gestaltung von After Sales Services. - Düsseldorf : Symposion Publishing, ISBN 3-86329-668-0. - 2014, p. 49-83
|
| Subject: | Kundenservice | Customer service | Einzelhandelspreis | Retail price | Preiselastizität | Price elasticity | Kundenbindungsprogramm | Loyalty program |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010457852