Die Rolle von Markenvertrauen für die Erreichung von Konsumzielen : eine kausalanalytische Studie am Beispiel von gesunder Ernährung mit Functional Food
Year of publication: |
2013 ; 1. Aufl.
|
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Authors: | Huber, Frank ; Meyer, Frederik ; Weißhaar, Isabelle |
Publisher: |
Lohmar : Eul-Verl. |
Subject: | Funktionelle Lebensmittel | Functional food | Kaufentscheidung | Purchase decision | Vertrauen | Confidence | Markenimage | Brand image | Deutschland | Germany | Lebensmittelkauf | Functional Food |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XIII, 149 S. graph. Darst. 21 cm |
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Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Bd. 68 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 978-3-8441-0256-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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