Wie es euch gefällt! : Gründe für die Identifikation mit einer Online Brand Community und deren Auswirkungen auf die Weiterempfehlungsabsicht ; eine empirische Studie am Beispiel der Facebook Community nike 6.0
Center of Market Oriented Product and Production Management. Huber, F
| Year of publication: |
2012
|
|---|---|
| Authors: | Huber, Frank ; Meyer, Frederik ; Weißhaar, Isabelle ; Vollrath, Moritz |
| Institutions: | Center of Market Oriented Product and Production Management (contributor) |
| Publisher: |
Mainz : Center of Market Oriented Product and Production Management |
| Subject: | Nike <Firma> | Markenartikel | Brand | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Deutschsprachiger Raum | German-speaking countries |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 61 Bl. graph. Darst 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. - Vol. 20 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| ISBN: | 3-938879-50-5 ; 978-3-938879-50-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009682086